Not quite sure what to think about this. Maybe the word "commercialize" is my hang-up. From the base word "commerce" one might assume that this grain would be introduced into general commerce (trade), but in now-speak commercialize often means establishing a monopoly and extracting as much monetary profit as possible. https://www.abc.net.au/news/2013-11-19/alpine-rice-ian-chivers-native-grass-grain/5099182
fits the current gluten free fad too. perennial rice crop though, could be useful to some folks who have the space for it.