Polar Opposites

How weather forecasts became a political issue.

by George Monbiot: journalist, author, academic and environmental and political activist, United Kingdom.

“Brrr-ace yourselves! Britain to shiver in -20°C in WEEKS as councils stockpile extra grit”(1). So the Mail on Sunday warned us in October. Blizzards, snowdrifts, locusts with the faces of men and the teeth of lions: we would become, it cheerfully assured us, prey to every nightmare nature could devise.

Last week the story flipped. “December has sprung! Spring blooms arrive early and autumn blossom lingers… so what happened to our winter?”(2) I scoured the text but could find no mention that the Mail had forecast the polar opposite.

This is the newspaper group which led the crowing about the barbecue summer that never was. In April 2009 the Meteorological Office announced that “summer temperatures across the UK are likely to be warmer than average and rainfall near or below average for the three months of summer.”(3) In the event, the waters prevailed exceedingly upon the earth. From its offices on Mt Ararat, the Daily Mail called down the wrath of God on the weathermen, who had been proven “hopelessly wrong” and were now “left red-faced”(4).

There are plenty of red faces in the newspaper industry, but they are not the result of embarrassment: an emotion as rare in this business as summer snowflakes. Most of the papers that basted and grilled the Met Office for its barbeque summer forecast predicted a sleighbell winter. The Sun, for example, announced that “Britain will shiver through a ‘Siberian December’”(5). The Express foresaw “a big freeze”, beginning at the end of October, which would be “as severe and sustained as last winter’s” and bring “record low temperatures”(6).

Ours was, as it turned out, the second warmest autumn on record(7), while temperatures in December were a little higher than average(8). So where did the Siberian forecasts come from? According to one of the journalists who ran this story, they originated with the secretary of state for transport. During the Conservative party conference, Philip Hammond allegedly told senior journalists that there would be a terrible winter, but that he and he alone would save us from nature’s fury by ensuring the roads remained clear. I have tried to check this story with the transport department, the defence department (where Hammond now resides) and his constituency office. Despite repeated promises, my questions remain unanswered.

The newspapers then asked the Met Office to confirm Hammond’s prediction. It refused to do so (in 2010 it decided to stop issuing long-range forecasts). They then turned to people who would.

They chose to rely on two alternative forecasting companies, called Exacta Weather and Positive Weather Solutions (PWS). PWS boasts that it “has made the front page of the Daily Express thirteen times; the Daily Telegraph seven times; and the Daily Mail and The Sun once.”(9) Between September 26th and October 1st, it says, it “was quoted every single day in the Daily Express”. It told the papers that late October and November “are looking colder than average with freezing temperatures, severe frosts and the chance of snow.”(10) Exacta, upon which the Mail relied for its predictions of icy doom, warned us to expect a “severely cold and snowy winter”(11). “It is likely that temperature and snowfall records will be broken”(12).

Who are they, and what are their credentials? I have been trying to obtain answers from Exacta since December 20th, without success. Among other questions, I asked whether it is true that the company consists of one undergraduate student and a computer.

PWS was more forthcoming. It admitted that its forecasting record had not been independently audited, and agreed that this was a failing. It also admitted that it does not keep a record of its prior forecasts on its website, which means that the public has no means of assessing its hit rate. But it failed to provide the qualifications or identities of the “independent meteorologists” it uses.

Both companies appear to publish only their positive results. Exacta, for example, tells us that it correctly forecast strong winds this winter(13). It forgot to add that it also forecast severe cold and snow.

Unlike the Met Office, the alternative forecasters are neither roasted nor frozen out when they get it wrong. In 2010, for example, the Daily Mail announced that “the country really is on course for a barbecue summer.”(14) This time, it told its readers, the prediction “comes from a forecaster with a somewhat better record on the subject than the poor old Met Office.” This was PWS – which has no published record at all. PWS told the Mail that “there will be stifling temperatures, making it possibly the warmest UK summer on record”. In fact it was an unremarkable summer(15), but there were no “red faces” at PWS. Nor has Philip Hammond been denounced as “hopelessly wrong”.

There is a subtext at work. The Met Office, like the BBC, is the subject of intense tabloid hostility, because it refuses to accept the consensus in the rightwing press that manmade climate change is a myth. Perversely, it prefers to rely on data. The incompetence of the Met Office and the superior skills of other forecasters is now part of the litany of climate change denial. Weather forecasting, in the hands of the press, has become a political science.


  1. http://www.dailymail.co.uk/news/article-2046766/UK-winter-weather-warning–20C-weeks-councils-stockpile-extra-grit.html
  2. http://www.dailymail.co.uk/news/article-2079155/December-sprung-Spring-blooms-arrive-early-autumn-blossom-lingers–happened-winter.html
  3. http://www.metoffice.gov.uk/news/releases/archive/2009/summer2009
  4. http://www.dailymail.co.uk/news/article-1202982/Met-Office-left-red-faced-Britains-forecast-barbecue-summer-turns-washout.html
  5. No author given, 18th October 2011. Big Chill ‘on way’. The Sun.
  6. Laura Caroe, 10th October 2011. Britain Faces a Mini ‘Ice Age’; This winter will see start of DECADES of big freezes. The Daily Express.
  7. http://www.metoffice.gov.uk/climate/uk/2011/autumn.html
  8. http://www.metoffice.gov.uk/news/releases/archive/2011/december-and-annual-statistics
  9. http://www.positiveweathersolutions.co.uk/PWS—The-Company.php
  10. Laura Caroe, as above.
  11. As above.
  12. Nathan Rao, 8th October 2011. -20ºC to hit us in weeks; Grit stockpiled already. The Daily Express.
  13. http://www.exactaweather.com/UK_Long_Range_Forecast.html
  14. http://www.dailymail.co.uk/news/article-1259685/UK-hottest-summer-predicts-Positive-Weather-Solutions.html
  15. http://www.metoffice.gov.uk/climate/uk/2010/summer.html




2 thoughts on “Polar Opposites

  1. The chocolate ration has been increased by 20 grams, and Oceania has always been at war with Eastasia. Trust the media, they’re here to help us.

  2. I was amused by your article, “The Sleigh Bell Winter,” published in daily The News of Jan. 4, 2010. The following joke fits in the circumstances in the article. It goes:
    It was autumn, and the Indians on the remote reservation asked their new Chief if the winter was going to be cold or mild. Since he was a new Indian Chief in a modern society, he had never been taught the old secrets, and when he looked at the sky, he couldn’t tell what the weather was going to be. Nevertheless, to be on the safe side, he replied to his tribe that the winter was indeed going to be cold and that the members of the village should collect wood to be prepared. But also being a practical leader, after several days he got an idea. He went to the phone booth, called the National Weather Service and asked,
    “Is the coming winter going to be cold?”
    “It looks like this winter is going to be quite cold indeed,” the meteorologist at the weather service responded.
    So the Chief went back to his people and told them to collect even more wood in order to be prepared. A week later he called the National Weather Service again.
    “Is it going to be a very cold winter?”
    “Yes,” the man at National Weather Service again replied, “it’s going to be a very cold winter.”
    The Chief again went back to his people and ordered them to collect every scrap of wood they could find. Two weeks later he called the National Weather Service again.
    “Are you absolutely sure that the winter is going to be very cold?”
    “Absolutely,” the man replied. “It’s going to be one of the coldest winters ever.”
    “How can you be so sure?” the Chief asked.
    The weatherman replied, “The Indians are collecting wood like crazy!”

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