Inglorious Fruits and Vegetables
When you grow your own food, you know for a fact that every piece does not look as ‘perfect’ as those sold in stores. They are each unique, sometimes odd-looking, but taste delicious nonetheless.
In our industrial world, these so-called imperfect fruits and veggies go straight to the dumpster and contribute to a shocking amount of waste. Intermarché, a French supermarket, came up with a brilliant concept – The Inglorious Fruits and Vegetables.
They saved tons of perfectly edible food and put them where they deserve to be – in the produce section! To top it off, they educated the general public about how delectable these different veggies are. A successful story that will connect consumers with what food can look like.