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For 15 years, in the 1980s and early 1990s, John worked as a television journalist in China for CBS News, Radiotelevisione Italiana (RAI), and Zweites Deutsches Fernsehen (ZDF German Television). Over the years he had to do virtually every job in remote television production and gained some skills that were in demand.

As John grew in his work he was also observing China as it emerged from isolation and poverty. It was exhilarating to see China stand up but terrifying to consider the pollution and environmental implications of its rise. John would go to his office and think, "someone should really do something about the environment", but what he meant was "someone else". After some time he began to feel that his own attitude was part of the problem. If John was unwilling to change his life, why would anyone else? At this point he decided to found the "Environmental Education Media Project for China (EEMPC)" and to devote his energies to understanding and communicating about the environment and ecology. Since the mid-1990s, the EEMPC has distributed hundreds of existing films in China and John have made dozens of environmental and ecological films in China and around the world.

Further Reading/Watching:

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