Comedy Break, Consumerism, Economics, Society — by Craig Mackintosh PRI Editor January 12, 2012
We don’t normally get into personal beauty products on this site, but I thought this product presentation on what to buy so you can feel good about yourself — with the bonus feature of making everyone else feel inferior compared to you — might be just the thing for some. As you’ll see, you can easily bypass the ‘traditional’, burdensome personal beauty methods of outdoor fresh-air exercise, organic food, clean water and guilt-free sleep with only one application.
As the video creator says: "This commercial isn’t real, neither are society’s standards of beauty."
Wouldn’t the world be a better place if the insanely unreal wasn’t persistently marketed as our over-riding goal? Oh, but I’m forgetting that real economic success is wholly dependent on our being continually dissatisfied with who we are and what we have….
It reminds me of the January 2007 law enacted by the mayor of São Paulo to remove all advertising from the city (not an insignificant event considering it’s the largest city in the southern hemisphere, and the 7th largest in the world). Five years down the track, people seem happy with the move. It makes me wonder what the world would look like if such a law passed everywhere — if we returned to the days of simple needs being supplied by appropriate products and services, and where your customer base was dependent on the quality of your product/workmanship, rather than the ability of your PR department to stretch the truth.Comments (5)